San Diego Surf Co

I think this shop is more for the tourist than the locals. Lots of great products but a little steep in price. Good to look around for ideas though.

I know it's in Seaport Village and all and it's tourist San Diego, but I think the prices are just a bit much. You can find pretty much the same things (apparel, flip flops, purses, etc) at your nearest local PacSun, Tilly's, or Sun Diego. That would be my only complaint about this store. Other than that, my flip flops I purchased here are still being worn 2 years later, staff are friendly, location is great (right in between the boardwalk and the lagoon thing). & As always in Seaport Village, free 2 hr parking validation w/purchase!

Next to the water, San Diego Surf Co is a really good surf shop. They have good prices and good sales. They had every name brand I wanted. I love all the bathing suit options.