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The number of orders placed at this years Hair and Beauty was surprisingly good although there were not so many visitors. We have already booked for 2014.
Dr Peter Wenzel, CEO, Olymp GmbH
Promoting young people is essential for our sector because this is the only way we can attract staff for the future. We must continue joining forces to awake the enthusiasm of the coming generation for the hairdressing trade.
Oliver Bohn, Amann & Bohn Training Centre for the Hairdressing Trade, and speaker at Hair and Beauty
The new concept of the Entrepreneurs Congress has been very successful. The wide-ranging programme has something of interest for all target groups. The new location is ideal for networking and offers a tranquil atmosphere away from the hustle and bustle of the fair.
Markus Herrmann, President and CEO, Intercoiffure Germany
We had more visitors than last year and conducted many good advisory talks. Visitors were particularly impressed by the new techniques and the high wig-making standard. New fibres, improved hair lines or new cuts produce a natural look.
Faik nvar, Technical Sales Manager, Bergmann GmbH & Co. KG
Our stand was very busy, similar to last year. The focus of our product range is on cosmetic brushes. At present, brushes with synthetic fibres which are virtually indistinguishable from genuine-hair brushes are particularly in demand.
Barbara Thamm-Franke, CEO, Barbara Hofmann GmbH
Customer expectations will change in the future because they are now interested in everything that makes them younger and less hard looking. In other words, Forever 40. To this end, we use free-handed techniques when it comes to colouring and create mixed, softer colour sequences.
Oliver Schmidt, Dsseldorf-based top stylist and Hair and Beauty speaker